/* Model Citizens Studio, the brands site (/studio/, and modelcitizensstudio.com once the domain points here).
   A deliberately dark, cinematic look: a production house, not a shop. Registry coral as the one accent.
   Load /brand.css first: the page colours below are the brand tokens (palette A, 28 Oct), so there's one coral everywhere. */
:root {
  --bg: var(--mc-stage); --bg2: #111319; --card: #161922; --line: var(--mc-stage-line); --fg: var(--mc-stage-ink); --muted: var(--mc-stage-muted); --dim: #6E7383;
  --coral: var(--mc-accent); --coral-d: var(--mc-button); --coral-hi: #FF7458; --on-coral: #12090A; --cream: #F5EFE4; --good: #4CC38A;
  --serif: var(--mc-serif); --sans: var(--mc-sans); --mono: var(--mc-mono);
  color-scheme: dark;
}
[hidden] { display: none !important; }
* { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body { margin: 0; background: var(--bg); color: var(--fg); font: 16px/1.6 var(--sans); -webkit-font-smoothing: antialiased; }
/* fine film grain over everything, very subtle */
body::after { content: ""; position: fixed; inset: 0; pointer-events: none; z-index: 50; opacity: .05;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E"); }
img, video { max-width: 100%; display: block; }
a { color: inherit; }
.wrap { max-width: 1200px; margin: 0 auto; padding-inline: clamp(16px, 4vw, 40px); }
h1, h2, h3 { margin: 0; font-weight: 400; text-wrap: balance; }
h1 { font-family: var(--serif); font-size: clamp(2.6rem, 6.4vw, 5.4rem); line-height: .98; letter-spacing: -.01em; }
h2 { font-family: var(--serif); font-size: clamp(2rem, 4.4vw, 3.4rem); line-height: 1.02; }
h3 { font-family: var(--sans); font-weight: 700; font-size: 1.15rem; }
p { margin: 0; max-width: 62ch; }
em { font-style: italic; color: var(--coral); }
.label { font: 500 .72rem var(--mono); letter-spacing: .14em; text-transform: uppercase; color: var(--coral); }
.muted { color: var(--muted); }
.small { font-size: .9rem; }

/* header */
.top { position: sticky; top: env(safe-area-inset-top, 0px); z-index: 20; background: rgba(10,11,15,.78); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px); border-bottom: 1px solid var(--line); }
.top .wrap { display: flex; align-items: center; justify-content: space-between; gap: 16px; padding-block: 12px; }
.brand { display: flex; align-items: center; gap: 10px; text-decoration: none; }
.brand img { height: 64px; width: auto; }
@media (max-width: 720px) { .brand img { height: 50px; } }
@media (max-width: 480px) { .brand img { height: 44px; } .top .wrap { gap: 10px; } .top nav .btn.sm { font-size: .78rem; padding: .62em .85em; } }
@media (max-width: 360px) { .brand img { height: 38px; } }
.brand svg { width: 34px; height: 34px; color: var(--cream); flex: none; }
.brand b { font-family: var(--serif); font-weight: 400; font-size: 1.25rem; line-height: 1; display: block; }
.brand small { font: 500 .6rem var(--mono); letter-spacing: .14em; text-transform: uppercase; color: var(--dim); }
.top nav { display: flex; gap: 22px; align-items: center; font-size: .92rem; }
.top nav a { text-decoration: none; color: var(--muted); }
.top nav a:hover { color: var(--fg); }
@media (max-width: 720px) { .top nav a:not(.btn) { display: none; } }

.btn { display: inline-flex; align-items: center; justify-content: center; gap: 8px; font: 600 .98rem/1 var(--sans); padding: .95em 1.4em;
  border-radius: 999px; border: 1.5px solid var(--coral); background: var(--coral); color: var(--on-coral); text-decoration: none; cursor: pointer; transition: transform .15s ease, background .15s ease; }
.btn:hover { background: var(--coral-hi); transform: translateY(-1px); }
.btn.ghost { background: transparent; color: var(--fg); border-color: var(--line); }
.btn.ghost:hover { border-color: var(--fg); background: transparent; }
.btn.sm { font-size: .86rem; padding: .7em 1.05em; white-space: nowrap; }
@media (max-width: 420px) { .brand small { display: none; } .brand b { font-size: 1.05rem; } }
.top nav a.btn, .top nav a.btn:hover { color: var(--on-coral); }

section { padding-block: clamp(56px, 8vw, 110px); }
.head { display: grid; gap: 14px; margin-bottom: clamp(26px, 4vw, 44px); }

/* hero */
.hero { padding-block: clamp(36px, 6vw, 80px) clamp(40px, 6vw, 80px); position: relative; overflow: hidden; }
.hero .grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.05fr); gap: clamp(28px, 5vw, 64px); align-items: center; }
.hero .copy { display: grid; gap: 22px; justify-items: start; min-width: 0; }
.hero .lede { font-size: clamp(1.05rem, 1.5vw, 1.22rem); color: var(--muted); }
.hero .btns { display: flex; flex-wrap: wrap; gap: 10px; }
.facts { display: flex; flex-wrap: wrap; gap: 8px 22px; padding: 0; margin: 0; list-style: none; font: 500 .74rem var(--mono); letter-spacing: .1em; text-transform: uppercase; color: var(--dim); }
.facts li::before { content: "●"; color: var(--coral); margin-right: 8px; font-size: .6rem; vertical-align: 2px; }
.reel { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 10px; transform: rotate(-2deg); }
.reel .col { display: grid; gap: 10px; }
.reel .col:nth-child(2) { transform: translateY(-36px); }
.reel .col:nth-child(3) { transform: translateY(18px); }
.tile { position: relative; border-radius: 14px; overflow: hidden; aspect-ratio: 9 / 14; background: var(--card); border: 1px solid var(--line); }
.tile video, .tile img { width: 100%; height: 100%; object-fit: cover; }
.tile span { position: absolute; left: 8px; bottom: 8px; font: 500 .62rem var(--mono); letter-spacing: .08em; text-transform: uppercase; background: rgba(10,11,15,.7); padding: 3px 7px; border-radius: 6px; }
@media (max-width: 860px) { .hero .grid { grid-template-columns: 1fr; } .reel { transform: none; } .reel .col:nth-child(n) { transform: none; } }

/* casting wall */
.filters { display: flex; flex-wrap: wrap; gap: 8px; align-items: center; margin-bottom: 18px; }
.chip { font: 600 .88rem var(--sans); border: 1px solid var(--line); background: transparent; color: var(--muted); border-radius: 999px; padding: .55em 1em; cursor: pointer; }
.chip[aria-pressed="true"] { background: var(--fg); color: var(--bg); border-color: var(--fg); }
.filters select { width: auto; font: 500 .9rem var(--sans); background: var(--card); color: var(--fg); border: 1px solid var(--line); border-radius: 999px; padding: .55em 1em; }
.cast { display: grid; grid-template-columns: repeat(auto-fill, minmax(200px, 1fr)); gap: 14px; }
.p { position: relative; border-radius: 16px; overflow: hidden; background: var(--card); border: 1px solid var(--line); display: grid; }
.p .media { position: relative; aspect-ratio: 4 / 5; overflow: hidden; background: #000; }
.p .media img, .p .media video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.p .media video { opacity: 0; transition: opacity .25s ease; }
.p.playing .media video { opacity: 1; }
.p .play { position: absolute; right: 10px; bottom: 10px; width: 42px; height: 42px; border-radius: 50%; border: 0; background: rgba(245,239,228,.92); color: #0A0B0F; display: grid; place-items: center; cursor: pointer; }
.p .play svg { width: 16px; height: 16px; }
.p .flag { position: absolute; left: 10px; top: 10px; font: 500 .62rem var(--mono); letter-spacing: .1em; text-transform: uppercase; background: rgba(10,11,15,.72); padding: 4px 8px; border-radius: 6px; }
.p .info { padding: 12px 14px 14px; display: grid; gap: 4px; }
.p .info b { font-size: 1.02rem; }
.p .info span { font-size: .84rem; color: var(--muted); line-height: 1.4; }
.p .use { margin-top: 8px; justify-self: start; font: 600 .82rem var(--sans); background: transparent; color: var(--coral); border: 0; padding: 0; cursor: pointer; }
.p .use:hover { text-decoration: underline; }

/* work */
.work { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: clamp(24px, 5vw, 60px); align-items: center; }
.phone { position: relative; border-radius: 28px; overflow: hidden; aspect-ratio: 9 / 16; max-width: 340px; width: 100%; margin-inline: auto; background: #000; border: 6px solid #1E2230; box-shadow: 0 40px 80px -30px rgba(255,90,60,.25); }
.phone video { width: 100%; height: 100%; object-fit: cover; }
.phone .sound { position: absolute; right: 10px; bottom: 10px; border: 0; border-radius: 999px; padding: 8px 14px; font: 600 .8rem var(--sans); background: rgba(245,239,228,.92); color: #0A0B0F; cursor: pointer; }
.phone .tag { position: absolute; left: 10px; top: 10px; font: 500 .62rem var(--mono); letter-spacing: .1em; text-transform: uppercase; background: rgba(10,11,15,.72); padding: 4px 8px; border-radius: 6px; }
.anatomy { display: grid; gap: 18px; }
.anatomy div { border-left: 2px solid var(--line); padding-left: 16px; display: grid; gap: 4px; }
.anatomy div b { font-family: var(--mono); font-weight: 500; font-size: .74rem; letter-spacing: .12em; text-transform: uppercase; color: var(--coral); }
@media (max-width: 820px) { .work { grid-template-columns: 1fr; } }

/* steps */
.steps { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: 18px; overflow: hidden; counter-reset: s; }
.steps > div { background: var(--bg2); padding: 26px; display: grid; gap: 10px; align-content: start; }
.steps > div::before { counter-increment: s; content: "0" counter(s); font-family: var(--serif); font-size: 2.4rem; line-height: 1; color: var(--coral); }
@media (max-width: 760px) { .steps { grid-template-columns: 1fr; } }

/* pricing */
.plans { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px; max-width: 920px; }
.plan { border: 1px solid var(--line); border-radius: 20px; padding: 28px; display: grid; gap: 16px; align-content: start; background: var(--bg2); }
.plan.main { border-color: var(--coral); background: linear-gradient(180deg, rgba(255,90,60,.08), var(--bg2) 60%); }
.plan .price { font-family: var(--serif); font-size: 3.2rem; line-height: 1; font-variant-numeric: tabular-nums; }
.plan .price small { font: 500 1rem var(--sans); color: var(--muted); }
.plan ul { margin: 0; padding-left: 18px; display: grid; gap: 6px; color: var(--muted); }
.plan .btn { justify-self: start; }
@media (max-width: 760px) { .plans { grid-template-columns: 1fr; } }

/* rules & trust */
.rules { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; }
.rules > div { display: grid; gap: 8px; align-content: start; padding-top: 16px; border-top: 1px solid var(--line); }
@media (max-width: 900px) { .rules { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 520px) { .rules { grid-template-columns: 1fr; } }
.trust { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; margin-top: 30px; }
.trust > div { background: var(--bg2); border: 1px solid var(--line); border-radius: 14px; padding: 16px 18px; display: grid; gap: 4px; }
.trust b { font: 500 .7rem var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--dim); }
@media (max-width: 760px) { .trust { grid-template-columns: 1fr; } }

/* faq */
details { border-bottom: 1px solid var(--line); padding-block: 16px; max-width: 820px; }
details summary { cursor: pointer; font-weight: 600; list-style: none; display: flex; justify-content: space-between; gap: 16px; }
details summary::-webkit-details-marker { display: none; }
details summary::after { content: "+"; color: var(--coral); font-weight: 700; }
details[open] summary::after { content: "–"; }
details p { margin-top: 8px; color: var(--muted); }

/* forms */
.formbox { background: var(--bg2); border: 1px solid var(--line); border-radius: 22px; padding: clamp(20px, 4vw, 38px); display: grid; gap: 20px; max-width: 820px; }
form { display: grid; gap: 14px; }
.row2 { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px; }
@media (max-width: 600px) { .row2 { grid-template-columns: 1fr; } }
label { display: grid; gap: 6px; font-size: .88rem; font-weight: 600; }
label span { font-weight: 400; color: var(--dim); }
input, select, textarea { font: 400 1rem var(--sans); color: var(--fg); background: var(--card); border: 1px solid var(--line); border-radius: 12px; padding: .8em .9em; width: 100%; }
input:focus, select:focus, textarea:focus { outline: 2px solid var(--coral); outline-offset: 1px; border-color: var(--coral); }
textarea { min-height: 96px; resize: vertical; }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.msg { font-size: .92rem; min-height: 1.4em; }
.msg.ok { color: var(--good); font-weight: 600; }
.msg.err { color: var(--coral); }
.tabs { display: flex; gap: 8px; flex-wrap: wrap; }
.tabs button { font: 600 .9rem var(--sans); border: 1px solid var(--line); background: transparent; color: var(--muted); border-radius: 999px; padding: .55em 1.05em; cursor: pointer; }
.tabs button[aria-selected="true"] { border-color: var(--fg); background: var(--fg); color: var(--bg); }

footer { border-top: 1px solid var(--line); padding-block: 30px; font-size: .86rem; color: var(--dim); }
footer .wrap { display: flex; flex-wrap: wrap; gap: 10px 24px; justify-content: space-between; }
footer a { color: var(--muted); }
/* ---------- Film-studio layer (27 Oct: "feel much more like a film studio") ---------- */
/* warm film grade on all footage */
.tile video, .tile img, .p .media img, .p .media video, .phone video, .screen video { filter: contrast(1.06) saturate(.92) sepia(.07); }

/* opening title card: a letterboxed 2.39:1 screen that cuts between presenters */
.premiere { padding-block: clamp(18px, 3vw, 34px) 0; }
.screen { position: relative; aspect-ratio: 2.39 / 1; border-radius: 6px; overflow: hidden; background: #000; box-shadow: 0 0 0 1px var(--line), 0 50px 120px -50px rgba(255,90,60,.35); }
.screen video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: 50% 30%; opacity: 0; transition: opacity .9s ease; }
.screen video.on { opacity: 1; }
.screen::before { content: ""; position: absolute; inset: 0; z-index: 2; pointer-events: none;
  background: radial-gradient(ellipse at center, transparent 55%, rgba(0,0,0,.55) 100%), linear-gradient(180deg, rgba(0,0,0,.35), transparent 30%, transparent 65%, rgba(0,0,0,.6)); }
.screen .title { position: absolute; inset: 0; z-index: 3; display: grid; place-content: center; text-align: center; gap: 6px; padding: 16px; }
.screen .title small { font: 500 clamp(.6rem, 1.2vw, .78rem) var(--mono); letter-spacing: .35em; text-transform: uppercase; color: var(--cream); opacity: .85; }
.screen .title b { font-family: var(--serif); font-weight: 400; font-size: clamp(1.6rem, 5.2vw, 4.4rem); line-height: 1; letter-spacing: .02em; color: #fff; text-shadow: 0 4px 30px rgba(0,0,0,.6); }
.screen .now { position: absolute; z-index: 3; left: 14px; bottom: 12px; font: 500 .66rem var(--mono); letter-spacing: .14em; text-transform: uppercase; color: var(--cream); }

/* camera viewfinder: corner brackets, REC dot, running timecode */
.vf { position: absolute; inset: 10px; z-index: 3; pointer-events: none; }
.vf::before, .vf::after { content: ""; position: absolute; width: 18px; height: 18px; border: 2px solid rgba(255,255,255,.75); }
.vf::before { left: 0; top: 0; border-right: 0; border-bottom: 0; }
.vf::after { right: 0; bottom: 0; border-left: 0; border-top: 0; }
.vf i { position: absolute; right: 0; top: 0; font: 500 .62rem var(--mono); letter-spacing: .08em; color: #fff; font-style: normal; display: flex; align-items: center; gap: 6px; }
.vf i::before { content: ""; width: 7px; height: 7px; border-radius: 50%; background: #FF3B30; animation: rec 1.2s steps(2, start) infinite; }
@keyframes rec { to { visibility: hidden; } }
.tile .vf { inset: 8px; }
.tile span { z-index: 3; }

/* scene slates for section labels */
.label.slate { display: inline-flex; align-items: center; gap: 10px; color: var(--fg); }
.label.slate::before { content: ""; width: 34px; height: 14px; border-radius: 2px; background: repeating-linear-gradient(-45deg, var(--fg) 0 6px, var(--bg) 6px 12px); border: 1px solid var(--fg); }
.label.slate em { color: var(--coral); font-style: normal; }

/* film strip edges on the casting section */
.strip-edge { position: relative; }
.strip-edge::before, .strip-edge::after { content: ""; position: absolute; left: 0; right: 0; height: 14px; opacity: .5;
  background: repeating-linear-gradient(90deg, transparent 0 10px, #2A2E3B 10px 22px); }
.strip-edge::before { top: 6px; } .strip-edge::after { bottom: 6px; }

/* "Starring" opening credits */
.starring { font-family: var(--serif); font-size: clamp(1.1rem, 2vw, 1.5rem); line-height: 1.5; color: var(--muted); max-width: 70ch; }
.starring b { color: var(--fg); font-weight: 400; }

/* closing credits roll */
.credits { position: relative; height: 210px; overflow: hidden; mask-image: linear-gradient(180deg, transparent, #000 25%, #000 75%, transparent); -webkit-mask-image: linear-gradient(180deg, transparent, #000 25%, #000 75%, transparent); }
.credits .roll { position: absolute; left: 0; right: 0; text-align: center; animation: roll 38s linear infinite; display: grid; gap: 6px; }
.credits .roll div { font: 500 .78rem var(--mono); letter-spacing: .2em; text-transform: uppercase; color: var(--dim); }
.credits .roll div b { color: var(--fg); font-family: var(--serif); font-weight: 400; letter-spacing: .04em; text-transform: none; font-size: 1.15rem; margin-left: 12px; }
@keyframes roll { from { transform: translateY(210px); } to { transform: translateY(-100%); } }

@media (prefers-reduced-motion: reduce) { .credits .roll { animation: none; transform: none; } .vf i::before { animation: none; } }
@media (prefers-reduced-motion: reduce) { .reel video { display: none; } html { scroll-behavior: auto; } }

/* plan cards: equal height, buttons lined up along the bottom (27 Oct) */
.plans { align-items: stretch; }
.plan { display: flex; flex-direction: column; align-content: normal; }
.plan > .btn { margin-top: auto; align-self: flex-start; }
.plan ul { margin-bottom: 8px; }
.plan > .btn { white-space: normal; text-align: center; line-height: 1.2; }

/* ---- Studio opening, rebuilt (27 Oct): a premiere stage of upright screens, never stretched or cropped ---- */
.pr-hero { position: relative; overflow: hidden; padding-top: clamp(40px, 6vw, 84px); background: radial-gradient(ellipse at 50% 30%, #1b1d27 0%, var(--bg) 62%); }
.pr-beams i { position: absolute; top: -160px; width: 260px; height: 760px; background: radial-gradient(ellipse at top, rgba(255,236,214,.16), transparent 70%); filter: blur(8px); transform-origin: top center; animation: beam 10s ease-in-out infinite alternate; pointer-events: none; }
.pr-beams i:nth-child(1) { left: 12%; rotate: 16deg; }
.pr-beams i:nth-child(2) { left: 50%; margin-left: -130px; opacity: .8; animation-delay: -4s; }
.pr-beams i:nth-child(3) { right: 12%; rotate: -16deg; animation-delay: -7s; }
@keyframes beam { from { transform: rotate(-5deg); } to { transform: rotate(5deg); } }
.pr-copy { position: relative; z-index: 2; text-align: center; display: grid; justify-items: center; gap: 20px; }
.pr-copy h1 { font-size: clamp(3rem, 8.4vw, 7rem); line-height: .94; letter-spacing: -.015em; }
.pr-copy .lede { max-width: 58ch; color: var(--muted); font-size: clamp(1.02rem, 1.4vw, 1.18rem); }
.pr-copy .btns { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px; }
.pr-stage { position: relative; z-index: 1; margin-top: clamp(34px, 5vw, 60px); padding-block: 26px; perspective: 1400px; }
.pr-strip { position: absolute; left: 0; right: 0; height: 18px; background: #050608; border-block: 1px solid #1c1f28;
  background-image: repeating-linear-gradient(90deg, transparent 0 16px, rgba(245,239,228,.14) 16px 26px, transparent 26px 42px); background-size: 42px 8px; background-repeat: repeat-x; background-position: 0 center; }
.pr-strip.top { top: 0; } .pr-strip.bottom { bottom: 0; }
.pr-row { display: flex; justify-content: center; align-items: center; gap: clamp(10px, 1.4vw, 20px); padding-inline: 16px; }
.pr-screen { margin: 0; position: relative; flex: none; width: clamp(110px, 12vw, 190px); aspect-ratio: 9 / 16; border-radius: 16px; overflow: hidden; background: #000; box-shadow: 0 0 0 1px rgba(255,255,255,.08), 0 30px 60px -30px rgba(0,0,0,.9); transition: transform .5s ease; }
.pr-screen video { width: 100%; height: 100%; object-fit: cover; display: block; }
.pr-screen figcaption { position: absolute; left: 0; right: 0; bottom: 0; padding: 26px 10px 9px; background: linear-gradient(transparent, rgba(0,0,0,.78)); display: grid; gap: 1px; }
.pr-screen figcaption b { font-family: var(--serif); font-weight: 400; font-size: 1rem; line-height: 1.1; }
.pr-screen figcaption span { font: 500 .56rem var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--cream); opacity: .8; }
.pr-screen.near { transform: rotateY(14deg) scale(.96); } .pr-row .pr-screen.near:nth-of-type(n+5) { transform: rotateY(-14deg) scale(.96); }
.pr-screen.mid { transform: rotateY(22deg) scale(.88); opacity: .85; } .pr-row .pr-screen.mid:nth-of-type(n+5) { transform: rotateY(-22deg) scale(.88); }
.pr-screen.far { transform: rotateY(30deg) scale(.8); opacity: .6; } .pr-row .pr-screen.far:nth-of-type(n+5) { transform: rotateY(-30deg) scale(.8); }
.pr-screen.star { width: clamp(190px, 21vw, 330px); border-radius: 22px; box-shadow: 0 0 0 1px rgba(255,90,60,.6), 0 60px 140px -40px rgba(255,90,60,.45); }
.pr-screen.star figcaption b { font-size: 1.3rem; }
.pr-screen .vf { position: absolute; inset: 10px; }
.pr-trust { position: relative; z-index: 2; border-top: 1px solid var(--line); background: rgba(10,11,15,.7); }
.pr-trust .wrap { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px 30px; padding-block: 18px; font-size: .9rem; color: var(--muted); }
.pr-trust b { color: var(--fg); font-weight: 600; }
@media (max-width: 900px) { .pr-screen.far { display: none; } }
@media (max-width: 640px) { .pr-screen.mid { display: none; } .pr-screen.star { width: 52vw; } .pr-screen.near { width: 26vw; } }
@media (prefers-reduced-motion: reduce) { .pr-beams i { animation: none; } }

/* Why brands switch: the comparison table */
.cmp { border: 1px solid var(--line); border-radius: 20px; overflow: hidden; max-width: 920px; }
.cmp-row { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr) minmax(0, 1fr); align-items: center; border-top: 1px solid var(--line); }
.cmp-row:first-child { border-top: 0; }
.cmp-row > span { padding: 15px 18px; font-size: .96rem; }
.cmp-row > span:first-child { font-weight: 600; }
.cmp-row > span:nth-child(2) { color: var(--muted); }
.cmp-row .us { background: rgba(255,90,60,.08); color: var(--fg); font-weight: 600; }
.cmp-row .us::before { content: "✓"; color: var(--coral); margin-right: 8px; }
.cmp-row.cmp-head > span { font: 500 .7rem var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--muted); padding-block: 12px; }
.cmp-row.cmp-head .us { color: var(--coral); } .cmp-row.cmp-head .us::before { content: none; }
@media (max-width: 640px) { .cmp-row > span { padding: 12px 10px; font-size: .86rem; } }
/* compact the opening so the cast is on screen at first glance */
.pr-hero { padding-top: clamp(26px, 3.6vw, 48px); }
.pr-copy { gap: 14px; }
.pr-copy h1 { font-size: clamp(2.6rem, 6vw, 5.2rem); }
.pr-stage { margin-top: clamp(22px, 3vw, 36px); }
.pr-screen.star { width: clamp(170px, 17vw, 270px); }
.pr-screen { width: clamp(100px, 10.5vw, 160px); }

/* 21 presenters = three full rows of seven on wide screens */
@media (min-width: 1180px) { .cast { grid-template-columns: repeat(7, minmax(0, 1fr)) !important; gap: 12px; } .cast .p .info { font-size: .86rem; } }
#brief, #sample { scroll-margin-top: 110px; }

/* ---- audit changes (28 Oct) ---- */
/* stu-1: one-field start in the hero, carries the link to the free-sample form */
.pr-quick { display: grid; gap: 10px; justify-items: center; width: 100%; max-width: 620px; }
.pr-quick label { display: block; text-align: center; font-weight: 500; font-size: 1rem; color: var(--muted); }
.pr-quick label b { color: var(--fg); font-weight: 600; white-space: nowrap; }
.pr-quick-row { display: flex; gap: 8px; width: 100%; padding: 6px; border: 1px solid var(--line); border-radius: 999px; background: var(--bg2); }
.pr-quick-row:focus-within { border-color: var(--coral); }
.pr-quick input { flex: 1; min-width: 0; border: 0; background: transparent; border-radius: 999px; padding: .7em 1em; }
.pr-quick input:focus { outline: none; }
.pr-quick .btn { flex: none; }
.pr-quick p a { color: var(--fg); }
@media (max-width: 520px) {
  .pr-quick-row { flex-direction: column; border-radius: 18px; }
  .pr-quick input { background: var(--card); border-radius: 12px; }
  .pr-quick .btn { width: 100%; }
}
/* stu-2 / pd-1: a plan's buttons side by side; Subscribe buttons stay hidden until their Gumroad link is set */
.plan-note { font: 500 .7rem var(--mono); letter-spacing: .1em; text-transform: uppercase; color: var(--coral); margin-top: auto; }
.plan-btns { display: flex; flex-wrap: wrap; gap: 8px; margin-top: auto; }
.plan-note + .plan-btns { margin-top: 0; }
.plan-btns .btn { white-space: nowrap; }
/* stu-3: sticky free-sample button on phones, stepping aside while the form is on screen */
.sticky-cta { display: none; }
@media (max-width: 720px) {
  .sticky-cta { display: flex; position: fixed; left: 16px; right: 16px; bottom: calc(14px + env(safe-area-inset-bottom, 0px)); z-index: 40; box-shadow: 0 12px 30px -10px rgba(0,0,0,.8); transition: opacity .2s ease, transform .2s ease; }
  body[data-page="studio"] footer { padding-bottom: 90px; }
}
.sticky-cta.is-off, .pd-sticky.is-off { opacity: 0; transform: translateY(16px); pointer-events: none; }

/* u-7 (28 Oct, one town): every presenter as a citizen ID card, like the shop's. Shop citizens carry their registry
   number, colour, a real product count and a link to their shop; the others are "Citizen · Ads". */
.idc { --c: #2A2E3B; grid-template-rows: auto auto 1fr; }
.idc-top { display: flex; justify-content: space-between; gap: 8px; align-items: center; background: var(--c); background: color-mix(in srgb, var(--c) 62%, #000); color: #fff; padding: 7px 12px;
  font: 500 .6rem var(--mono); letter-spacing: .12em; text-transform: uppercase; text-shadow: 0 1px 2px rgba(0,0,0,.35); }
.idc-top span:last-child:not(:first-child) { text-align: right; }
.idc .info { align-content: start; }
.idc .mrz { font: 500 .58rem var(--mono); letter-spacing: .08em; color: var(--dim); white-space: nowrap; overflow: hidden; text-overflow: clip;
  border-top: 1.5px dashed var(--line); padding-top: 8px; margin-top: 6px; }
.idc .use { margin-top: 4px; }
.idc .shop { font: 600 .82rem var(--sans); color: var(--fg); text-decoration: none; }
.idc .shop:hover { text-decoration: underline; }
.idc.picked { outline: 2px solid var(--coral); outline-offset: 3px; }   /* chosen with ?creator= (a "Hire" link) */
.town-note { color: var(--muted); max-width: 70ch; }
.town-note b { color: var(--fg); font-weight: 600; }

/* What UGC Videos are, in one look (29 Oct): three steps and a price comparison straight under the hero */
.ugc-how { background: #111319; border-bottom: 1px solid var(--line); }
.ugc-how-in { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)) 1.2fr; gap: 24px; padding-block: 30px; align-items: start; }
@media (max-width: 1000px) { .ugc-how-in { grid-template-columns: 1fr; gap: 16px; } }
.uh { display: grid; gap: 4px; }
.uh-n { font: 500 .7rem "IBM Plex Mono", monospace; letter-spacing: .14em; color: #FF5A3C; }
.uh b { font: 400 1.2rem Gloock, Georgia, serif; color: var(--fg); }
.uh span:last-child { color: var(--muted); font-size: .92rem; }
.uh-vs { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; }
.uh-vs > div { border: 1px solid var(--line); border-radius: 14px; padding: 12px 14px; display: grid; gap: 2px; }
.uh-vs span { font: 500 .66rem "IBM Plex Mono", monospace; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.uh-vs b { font: 400 2rem/1.1 Gloock, Georgia, serif; color: var(--fg); }
.uh-vs small { color: var(--muted); font-size: .8rem; line-height: 1.35; }
.uh-vs .us { border-color: #FF5A3C; background: rgba(255,90,60,.08); }
.uh-vs .us b { color: #FF5A3C; }

/* ---- 29 Oct (owner feedback): the opening is a headline, one line and one button beside a moving wall of our creators
   holding products; "3 simple steps" with bigger words; the free sample is instant (netlify/functions/studio-sample.mjs) ---- */
.sr { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.hx { position: relative; overflow: hidden; padding: 0; background: radial-gradient(ellipse at 75% 40%, #1d1f2a 0%, var(--bg) 60%); border-bottom: 1px solid var(--line); }
.hx-in { display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(0, 1fr); gap: clamp(24px, 4vw, 56px); align-items: center; min-height: min(84vh, 760px); }
.hx-copy { display: grid; gap: 22px; padding-block: 48px; position: relative; z-index: 2; }
.hx-copy h1 { font-size: clamp(3rem, 5.2vw, 5.4rem); line-height: .95; letter-spacing: -.015em; }
.hx-copy h1 em { display: block; }
.hx-copy .lede { margin: 0; max-width: 34ch; font-size: clamp(1.08rem, 1.5vw, 1.3rem); color: var(--muted); }
.hx-copy .pr-quick { justify-items: stretch; max-width: 560px; }
.hx-copy .pr-quick .btn { font-size: 1.02rem; padding-inline: 1.5em; }
.hx-wall { position: relative; height: min(84vh, 760px); display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 14px; overflow: hidden;
  -webkit-mask-image: linear-gradient(transparent, #000 12%, #000 88%, transparent); mask-image: linear-gradient(transparent, #000 12%, #000 88%, transparent); }
.hx-col { overflow: hidden; }
.hx-track { display: grid; gap: 14px; animation: hx-up 60s linear infinite; }
.hx-col.c2 .hx-track { animation-direction: reverse; animation-duration: 70s; }
.hx-col.c3 .hx-track { animation-duration: 54s; animation-delay: -20s; }
@keyframes hx-up { from { transform: translateY(0); } to { transform: translateY(calc(-50% - 7px)); } }
.hx-card { margin: 0; position: relative; border-radius: 18px; overflow: hidden; aspect-ratio: 3 / 4; background: var(--card); box-shadow: 0 0 0 1px rgba(255,255,255,.07), 0 24px 50px -30px rgba(0,0,0,.9); }
.hx-card img { width: 100%; height: 100%; object-fit: cover; display: block; }
.hx-card figcaption { position: absolute; left: 0; right: 0; bottom: 0; padding: 30px 12px 10px; background: linear-gradient(transparent, rgba(0,0,0,.72)); display: grid; }
.hx-card figcaption b { font-family: var(--serif); font-weight: 400; font-size: 1.05rem; line-height: 1.1; }
.hx-card figcaption span { font: 500 .56rem var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--cream); opacity: .8; }
.hx-tag { position: absolute; right: 10px; bottom: 14px; z-index: 2; font: 500 .6rem var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--cream);
  background: rgba(10,11,15,.75); border: 1px solid var(--line); padding: 5px 9px; border-radius: 6px; }
@media (max-width: 900px) {
  .hx-in { grid-template-columns: 1fr; min-height: 0; gap: 0; padding-inline: 0; }
  .hx-copy { padding: 30px 16px 26px; gap: 16px; text-align: center; justify-items: center; }
  .hx-copy .lede { max-width: 40ch; }
  .hx-copy .pr-quick { width: 100%; }
  .hx-wall { order: -1; height: auto; display: block; -webkit-mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); padding-top: 18px; }
  .hx-col { display: none; }
  .hx-col.c1 { display: block; }
  .hx-col.c1 .hx-track { display: flex; width: max-content; animation: hx-left 50s linear infinite; gap: 10px; }
  .hx-col.c1 .hx-card { width: 34vw; max-width: 200px; flex: none; }
  .hx-tag { top: 26px; bottom: auto; right: 16px; }
}
@keyframes hx-left { from { transform: translateX(0); } to { transform: translateX(calc(-50% - 5px)); } }
@media (prefers-reduced-motion: reduce) { .hx-track, .hx-col.c1 .hx-track { animation: none; } }

/* 3 simple steps */
.ugc-how { padding-block: clamp(40px, 6vw, 70px); }
.how-h { font-size: clamp(2rem, 4vw, 3rem); margin: 0 0 22px; }
.how3 { list-style: none; margin: 0 0 26px; padding: 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 12px; }
.how3 li { display: grid; grid-template-columns: auto 1fr; gap: 2px 14px; align-items: baseline; padding: 20px 22px; border: 1px solid var(--line); border-radius: 18px; background: var(--bg); }
.how3 .uh-n { grid-row: span 2; font: 400 clamp(2.6rem, 4vw, 3.4rem)/1 var(--serif); color: var(--coral); letter-spacing: 0; }
.how3 b { font: 400 clamp(1.45rem, 2.2vw, 1.85rem)/1.15 var(--serif); color: var(--fg); }
.how3 li > span:last-child { color: var(--muted); font-size: .95rem; line-height: 1.45; }
.ugc-how .uh-vs { max-width: 720px; }
@media (max-width: 800px) { .how3 { grid-template-columns: 1fr; gap: 8px; } .how3 li { padding: 16px 18px; } }

/* the instant free sample */
.ix { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, .95fr); gap: clamp(20px, 4vw, 48px); align-items: start; }
.ix-form { background: var(--bg2); border: 1px solid var(--line); border-radius: 22px; padding: clamp(20px, 4vw, 36px); display: grid; gap: 20px; }
.ix-form form { display: grid; gap: 14px; }
.ix-form form > .btn { justify-self: start; }
.ix-stage { position: relative; }
.ix-shot { margin: 0; position: relative; border-radius: 20px; overflow: hidden; aspect-ratio: 3 / 4; background: var(--card); box-shadow: 0 0 0 1px var(--line), 0 40px 90px -40px rgba(255,90,60,.35); }
.ix-shot img { width: 100%; height: 100%; object-fit: cover; display: block; }
.ix-ai { position: absolute; left: 10px; top: 10px; font: 500 .62rem var(--mono); letter-spacing: .1em; text-transform: uppercase; background: rgba(10,11,15,.75); color: var(--cream); padding: 4px 8px; border-radius: 6px; }
.ix-idle .ix-shot { opacity: .55; filter: grayscale(.4); }
.ix-cap { position: absolute; left: 0; right: 0; top: 46%; text-align: center; font: 400 clamp(1.4rem, 2.6vw, 2rem) var(--serif); color: var(--fg); text-shadow: 0 4px 24px rgba(0,0,0,.8); }
.ix-making { background: var(--bg2); border: 1px solid var(--line); border-radius: 22px; padding: 24px; display: grid; gap: 18px; }
.ix-prod { display: flex; gap: 14px; align-items: center; }
.ix-prod img { width: 84px; height: 84px; object-fit: cover; border-radius: 12px; background: #fff; flex: none; }
.ix-prod span { display: block; font: 500 .62rem var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--muted); }
.ix-prod b { font: 400 1.3rem/1.2 var(--serif); }
.ix-steps { margin: 0; padding: 0; list-style: none; display: grid; gap: 10px; }
.ix-steps li { padding-left: 28px; position: relative; color: var(--dim); }
.ix-steps li::before { content: ""; position: absolute; left: 0; top: .3em; width: 14px; height: 14px; border-radius: 50%; border: 2px solid var(--line); }
.ix-steps li.ok { color: var(--fg); } .ix-steps li.ok::before { background: var(--good); border-color: var(--good); }
.ix-steps li.now { color: var(--fg); } .ix-steps li.now::before { border-color: var(--coral); border-top-color: transparent; animation: ix-spin .9s linear infinite; }
@keyframes ix-spin { to { transform: rotate(360deg); } }
.ix-bar { height: 4px; border-radius: 4px; background: var(--line); overflow: hidden; }
.ix-bar i { display: block; height: 100%; width: 0; background: var(--coral); animation: ix-fill 50s cubic-bezier(.2,.7,.3,1) forwards; }
@keyframes ix-fill { to { width: 94%; } }
.ix-done { display: grid; gap: 16px; }
.ix-script { background: var(--bg2); border: 1px solid var(--line); border-radius: 18px; padding: 18px 20px; display: grid; gap: 6px; }
.ix-script p { margin: 0; font: 400 1.05rem/1.55 var(--sans); color: var(--muted); }
.ix-script .ix-hook { font: 400 1.4rem/1.25 var(--serif); color: var(--fg); }
.ix-btns { display: flex; flex-wrap: wrap; gap: 10px; }
@media (max-width: 900px) { .ix { grid-template-columns: 1fr; } .ix-idle { display: none; } .ix-stage { scroll-margin-top: 90px; } }
.ix-form h2 { font-size: clamp(1.9rem, 3vw, 2.6rem); }
/* size check (29 Oct): the product's size, confirmed while they type their email */
.ix-size { border: 1px solid var(--line); border-radius: 16px; background: var(--card); padding: 14px; display: grid; gap: 12px; }
.ix-size-wait { margin: 0; color: var(--muted); font-size: .95rem; }
.ix-size-wait::before { content: ""; display: inline-block; width: 12px; height: 12px; margin-right: 10px; vertical-align: -1px; border-radius: 50%; border: 2px solid var(--coral); border-top-color: transparent; animation: ix-spin .9s linear infinite; }
.ix-size-top { display: flex; gap: 12px; align-items: center; }
.ix-size-top img { width: 56px; height: 56px; object-fit: contain; border-radius: 10px; background: #fff; flex: none; }
.ix-size-top p { margin: 0; font-size: .98rem; line-height: 1.45; color: var(--muted); }
.ix-size-top b { color: var(--fg); font-weight: 600; }
.ix-size-opts { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 6px; }
@media (max-width: 560px) { .ix-size-opts { grid-template-columns: 1fr 1fr; } }
.chip-r { position: relative; display: block; font-weight: 600; }
.chip-r input { position: absolute; opacity: 0; width: 1px; height: 1px; }
.chip-r span { display: block; text-align: center; font: 600 .84rem/1.25 var(--sans); color: var(--muted); border: 1px solid var(--line); border-radius: 12px; padding: .7em .5em; cursor: pointer; }
.chip-r input:checked + span { background: var(--fg); color: var(--bg); border-color: var(--fg); }
.chip-r input:focus-visible + span { outline: 2px solid var(--coral); outline-offset: 2px; }
.ix-exact { font-size: .9rem; }
.ix-exact input { margin-top: 6px; }

/* ---- Hollywood touches (29 Oct, owner: "glitz and glamour without making it tacky") ---- */
/* 1. A slow shimmer across the coral heading words (as on the Wayfounder site) */
h1 em, h2 em { background: linear-gradient(100deg, var(--coral) 0%, var(--coral) 40%, #FFD9CC 50%, var(--coral) 60%, var(--coral) 100%); background-size: 250% 100%;
  -webkit-background-clip: text; background-clip: text; color: transparent; animation: sheen 5s ease-in-out infinite; }
.hx-copy h1 em { width: fit-content; }
/* italic letters lean past the box the shimmer paints, so give each line a little room (tips were cut off) */
h1 em, h2 em { padding-right: .14em; margin-right: -.14em; padding-left: .04em; margin-left: -.04em; -webkit-box-decoration-break: clone; box-decoration-break: clone; }
@media (max-width: 900px) { .hx-copy h1 em { margin-inline: auto; } }
@keyframes sheen { 0% { background-position: 100% 0; } 60%, 100% { background-position: 0 0; } }

/* Studio lighting (chosen 29 Oct, with the gold edge; body classes on studio/index.html): a warm spotlight drifting slowly over the opening, with fine film grain */
.glam-spot .hx::before { content: ""; position: absolute; inset: -20%; z-index: 0; pointer-events: none;
  background: radial-gradient(32% 42% at 28% 38%, rgba(255, 220, 180, .17), transparent 70%), radial-gradient(40% 60% at 78% 18%, rgba(255, 90, 60, .12), transparent 70%);
  animation: spot 16s ease-in-out infinite alternate; }
.glam-spot .hx::after { content: ""; position: absolute; inset: 0; z-index: 3; pointer-events: none; opacity: .12; mix-blend-mode: overlay;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='200' height='200'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.95' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E"); }
@keyframes spot { from { transform: translate(-4%, -2%); } to { transform: translate(6%, 4%); } }

/* Premiere ticket: a fine champagne-gold edge on the key boxes, with a glint that runs round it now and then */
.glam-foil .ix-form, .glam-foil .uh-vs .us, .glam-foil .plan.main { border-color: transparent;
  background: linear-gradient(var(--bg2), var(--bg2)) padding-box,
    linear-gradient(115deg, #5c4326 0%, #b8925a 30%, #f6e3b8 45%, #b8925a 60%, #5c4326 100%) border-box;
  background-size: 100% 100%, 300% 100%; animation: foil 7s ease-in-out infinite; }
.glam-foil .uh-vs .us { background: linear-gradient(#1a1416, #1a1416) padding-box, linear-gradient(115deg, #5c4326 0%, #b8925a 30%, #f6e3b8 45%, #b8925a 60%, #5c4326 100%) border-box; background-size: 100% 100%, 300% 100%; }
@keyframes foil { 0%, 100% { background-position: 0 0, 100% 0; } 50% { background-position: 0 0, 0 0; } }

@media (prefers-reduced-motion: reduce) { h1 em, h2 em, .glam-foil .ix-form, .glam-foil .uh-vs .us, .glam-foil .plan.main { animation: none; background-position: 50% 0; }
  .glam-spot .hx::before { animation: none; } }

/* calls to action through the page (owner, 29 Oct: "use our creators to make your product ad, quick and easy") */
.hx-kicker { display: inline-block; font: 600 .95rem var(--sans, "Instrument Sans", sans-serif); color: var(--coral); margin-bottom: 10px; }
.hx-trust { list-style: none; margin: 14px 0 0; padding: 0; display: flex; flex-wrap: wrap; gap: 6px 18px; font-size: .88rem; color: var(--muted, #A3A7B4); }
.hx-trust li::before { content: "✓"; color: var(--coral); margin-right: 6px; font-weight: 700; }
.cta-row { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 14px; margin-top: 26px; }
.cta-row .small { flex-basis: 100%; }
.cta-band { margin-top: 30px; display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 16px 24px; padding: 22px 26px;
  border-radius: 18px; border: 1px solid var(--line); background: linear-gradient(120deg, rgba(255,90,60,.14), transparent 60%), var(--bg2, #16171D); }
.cta-band h3 { margin: 0 0 4px; font-size: 1.5rem; }
.cta-band p { margin: 0; }

/* "What the Ad Pack gets you": the Ad Pack spelled out (30 Oct) */
.pack-box { display: grid; grid-template-columns: auto minmax(0, 1fr) auto; gap: clamp(16px, 3vw, 32px); align-items: center; margin-top: 14px; padding: clamp(18px, 3vw, 28px); border: 1px solid rgba(255,90,60,.45); border-radius: 18px; background: linear-gradient(135deg, rgba(255,90,60,.10), rgba(255,90,60,.02)); }
.pack-n { display: grid; justify-items: center; line-height: 1; }
.pack-n b { font: 400 clamp(4rem, 9vw, 6rem)/.9 Gloock, Georgia, serif; color: #FF5A3C; }
.pack-n span { font: 500 .72rem "IBM Plex Mono", monospace; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); margin-top: 6px; }
.pack-box ul { margin: 0; padding: 0; list-style: none; display: grid; gap: 7px; }
.pack-box li { color: var(--muted); padding-left: 22px; position: relative; }
.pack-box li::before { content: "✓"; position: absolute; left: 0; color: #FF5A3C; }
.pack-box li b { color: var(--fg); font-weight: 600; }
.pack-p { display: grid; justify-items: end; gap: 4px; text-align: right; }
.pack-p b { font: 400 2.4rem/1 Gloock, Georgia, serif; color: var(--fg); }
.pack-p span { color: var(--muted); font-size: .88rem; }
@media (max-width: 720px) { .pack-box { grid-template-columns: auto minmax(0, 1fr); } .pack-p { grid-column: 1 / -1; justify-items: start; text-align: left; grid-auto-flow: column; justify-content: start; align-items: baseline; gap: 10px; } }

/* 30 Oct (owner): more ways to buy, and the free sample pops up with "Get my 5 ads" the moment it's ready */
.hx-buy { margin: 14px 0 0; display: flex; flex-wrap: wrap; align-items: center; gap: 10px; color: var(--muted); font-size: .92rem; }
.ix-pop { position: fixed; inset: 0; z-index: 200; background: rgba(5,6,9,.78); display: grid; place-items: center; padding: 16px; animation: ixPopFade .25s ease; }
.ix-pop-in { position: relative; width: min(820px, 100%); max-height: calc(100vh - 32px); overflow: auto; background: var(--bg2, #121318); border: 1px solid var(--line); border-radius: 22px;
  display: grid; grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); gap: 22px; padding: 20px; box-shadow: 0 40px 120px -30px rgba(255,90,60,.4); animation: ixPopIn .35s cubic-bezier(.2,.9,.3,1.2); }
.ix-pop-copy { display: grid; gap: 12px; align-content: center; }
.ix-pop-copy h3 { font-family: var(--serif, "Gloock", Georgia, serif); font-weight: 400; font-size: clamp(1.5rem, 3vw, 2.1rem); line-height: 1.1; margin: 0; }
.ix-pop-copy .ix-hook { font-size: 1.05rem; margin: 0; }
.ix-pop-copy .muted { margin: 0; }
.ix-pop-buy { justify-self: start; font-size: 1.05rem; padding: 1em 1.5em; }
.ix-pop-more { color: var(--muted); font-size: .9rem; }
.ix-pop-x { position: absolute; top: 10px; right: 12px; background: none; border: 0; color: var(--ink); font-size: 1.7rem; line-height: 1; cursor: pointer; z-index: 2; }
@keyframes ixPopFade { from { opacity: 0; } }
@keyframes ixPopIn { from { opacity: 0; transform: translateY(18px) scale(.97); } }
@media (max-width: 680px) { .ix-pop-in { grid-template-columns: 1fr; gap: 14px; padding: 14px; } .ix-pop-in .ix-shot { max-height: 46vh; aspect-ratio: auto; } .ix-pop-buy { justify-self: stretch; } }
/* 30 Oct (owner): some wall cards are real talking clips, so the page shows it makes videos */
.hx-card video { width: 100%; height: 100%; object-fit: cover; display: block; }
.hx-live { position: absolute; top: 10px; left: 10px; display: inline-flex; align-items: center; gap: 6px; padding: 4px 8px; border-radius: 999px; background: rgba(0,0,0,.55); color: #fff; font: 500 .55rem var(--mono); letter-spacing: .12em; text-transform: uppercase; }
.hx-live::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--coral, #FF5A3C); box-shadow: 0 0 0 3px rgba(255,90,60,.25); }
/* 30 Oct (owner): the free sample's talking video appears in place of the picture, watermarked, inline only */
.ix-vid video { width: 100%; height: 100%; object-fit: cover; display: block; background: #000; }
.ix-sound { position: absolute; right: 10px; bottom: 10px; z-index: 2; border: 0; border-radius: 999px; padding: .5em .9em; background: rgba(0,0,0,.65); color: #fff; font: 600 .78rem var(--body, sans-serif); cursor: pointer; }
.ix-rec { position: absolute; left: 10px; right: 10px; bottom: 10px; display: flex; align-items: center; gap: 8px; padding: .55em .8em; border-radius: 12px; background: rgba(0,0,0,.68); color: #fff; font: 600 .82rem var(--body, sans-serif); }
.ix-rec i { width: 9px; height: 9px; border-radius: 50%; background: var(--coral, #FF5A3C); flex: none; animation: ixRec 1s ease-in-out infinite alternate; }
@keyframes ixRec { to { opacity: .25; } }
.ix-later { display: grid; gap: 8px; margin-top: 12px; }
.ix-later p { margin: 0; }
.ix-later video { width: min(260px, 100%); border-radius: 14px; background: #000; }
.ix-preview { position: absolute; top: 40px; left: 10px; z-index: 2; padding: 3px 9px; border-radius: 999px; background: var(--coral, #FF5A3C); color: #fff; font: 600 .7rem var(--body, sans-serif); }
.ix-note { margin: 8px 0 0; font-size: .84rem; color: var(--muted); line-height: 1.45; }
.ix-note b { color: var(--ink); }

/* Creators as one swipeable row (30 Oct): the grid of 21 was too long to scroll past to the demo ad */
.rail { position: relative; }
.cast, .cast[id] { display: flex !important; gap: 12px; overflow-x: auto; scroll-snap-type: x mandatory; scrollbar-width: none; padding: 2px 2px 6px; overscroll-behavior-x: contain; }
.cast::-webkit-scrollbar { display: none; }
.cast > .p { flex: 0 0 clamp(158px, 15vw, 196px); scroll-snap-align: start; align-self: flex-start; grid-template-rows: auto auto auto; }
.cast > p { flex: 1; }
.cast .p .info { padding: 10px 12px 12px; gap: 3px; }
.cast .p .covers { display: -webkit-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; overflow: hidden; font-size: .8rem; }
.rail-btn { position: absolute; top: 38%; z-index: 3; width: 44px; height: 44px; border-radius: 50%; border: 1px solid var(--line); background: rgba(10,11,15,.85);
  color: var(--fg); font-size: 1.6rem; line-height: 1; cursor: pointer; display: grid; place-items: center; }
.rail-btn:hover { border-color: var(--fg); }
.rail-btn.prev { left: -14px; } .rail-btn.next { right: -14px; }
@media (max-width: 720px) { .rail-btn { display: none; } .cast > .p { flex-basis: 44vw; } }

/* One-off tag on the Ad Pack, and the monthly plans right under it (each opens to show what's included). */
.pack-tag { justify-self: end; font: 500 .66rem/1 "IBM Plex Mono", monospace; letter-spacing: .14em; text-transform: uppercase; color: #16151B; background: #F6E3B8; padding: 6px 9px; border-radius: 999px; }
.tiers { display: grid; gap: 10px; margin-top: 16px; }
.tiers-h { margin: 6px 0 2px; color: var(--muted); }
.tiers-h b { color: var(--fg); font-weight: 600; }
.tier { border: 1px solid rgba(255,255,255,.1); border-radius: 18px; background: rgba(255,255,255,.03); transition: border-color .2s, background .2s; }
.tier:hover, .tier[open] { border-color: rgba(255,90,60,.5); background: rgba(255,90,60,.05); }
.tier.hot { border-color: rgba(246,227,184,.55); background: linear-gradient(120deg, rgba(246,227,184,.08), rgba(255,90,60,.06)); }
.tier summary { list-style: none; cursor: pointer; display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr) minmax(0, 1.2fr) auto; gap: 14px; align-items: center; padding: 16px 20px; }
.tier summary::-webkit-details-marker { display: none; }
.t-name { font: 400 1.5rem/1.1 Gloock, Georgia, serif; color: var(--fg); }
.t-name em { font: 500 .62rem/1 "IBM Plex Mono", monospace; font-style: normal; letter-spacing: .12em; text-transform: uppercase; color: #16151B; background: #F6E3B8; padding: 5px 8px; border-radius: 999px; margin-left: 8px; vertical-align: middle; }
.t-n { color: var(--muted); } .t-n b { color: #FF5A3C; font: 400 1.6rem/1 Gloock, Georgia, serif; margin-right: 4px; }
.t-p { display: grid; } .t-p b { font: 400 1.5rem/1 Gloock, Georgia, serif; color: var(--fg); } .t-p small { color: var(--muted); font-size: .8rem; margin-top: 3px; }
.t-more { font-size: .82rem; font-weight: 600; color: #FF8E75; white-space: nowrap; }
.t-more::after { content: " ▾"; } .tier[open] .t-more::after { content: " ▴"; }
.t-body { padding: 0 20px 18px; display: grid; gap: 12px; }
.t-body ul { margin: 0; padding: 0; list-style: none; display: grid; gap: 6px; }
.t-body li { color: var(--muted); padding-left: 22px; position: relative; } .t-body li::before { content: "✓"; position: absolute; left: 0; color: #FF5A3C; } .t-body li b { color: var(--fg); }
@media (max-width: 720px) {
  .tier summary { grid-template-columns: minmax(0, 1fr) auto; row-gap: 6px; padding: 14px 16px; }
  .t-n { grid-column: 1; } .t-p { grid-column: 2; grid-row: 1 / span 2; text-align: right; } .t-more { grid-column: 1 / -1; }
}
.tiers { grid-column: 1 / -1; width: 100%; max-width: none; }
.tier summary::before, .tier summary::after { content: none !important; display: none !important; }
.tier { margin: 0; }
.tiers > .tier { width: 100%; max-width: none !important; }
h2 em.coral { color: #FF5A3C; font-style: italic; }

/* Our promises: a phone with a real ad, and four promises that light up on it. */
.pr-sec { background: radial-gradient(900px 500px at 15% 30%, rgba(255,90,60,.10), transparent 60%), var(--bg2); border-block: 1px solid var(--line); }
.pr-grid { display: grid; grid-template-columns: minmax(240px, 340px) minmax(0, 1fr); gap: clamp(24px, 5vw, 56px); align-items: center; margin-top: 8px; }
.pr-phone { margin: 0; justify-self: center; width: 100%; max-width: 320px; padding: 12px; border-radius: 40px; background: #0B0B0E; border: 1px solid rgba(255,255,255,.12);
  box-shadow: 0 40px 80px -30px rgba(0,0,0,.8), inset 0 0 0 2px rgba(255,255,255,.04); }
.pr-screen { position: relative; aspect-ratio: 9 / 16; border-radius: 30px; overflow: hidden; background: #16151B; }
.pr-screen video { width: 100%; height: 100%; object-fit: cover; display: block; }
.pr-ai { position: absolute; left: 12px; top: 12px; font: 600 .66rem/1 "IBM Plex Mono", monospace; letter-spacing: .06em; color: #fff; background: rgba(10,11,15,.7); padding: 6px 9px; border-radius: 999px;
  backdrop-filter: blur(6px); -webkit-backdrop-filter: blur(6px); transition: box-shadow .3s, transform .3s; }
.pr-pop { position: absolute; left: 12px; right: 12px; bottom: 14px; display: grid; gap: 4px; padding: 12px 14px; border-radius: 16px; background: rgba(255,253,248,.95); color: #16151B; font-size: .82rem; line-height: 1.4;
  opacity: 0; transform: translateY(10px); transition: opacity .35s ease, transform .35s ease; pointer-events: none; }
.pr-pop b { font-size: .92rem; }
.pr-pop.on { opacity: 1; transform: none; }
.pr-sec:has(.pr-card[data-pr="lab"].on) .pr-ai { box-shadow: 0 0 0 3px #FF5A3C; transform: scale(1.06); }
.pr-cards { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px; }
.pr-card { appearance: none; text-align: left; font: inherit; color: var(--fg); cursor: pointer; display: grid; gap: 8px; align-content: start; padding: 20px; border-radius: 20px;
  background: rgba(255,255,255,.03); border: 1px solid rgba(255,255,255,.1); transition: transform .2s ease, border-color .2s ease, background .2s ease; }
.pr-card:hover, .pr-card.on { transform: translateY(-3px); border-color: rgba(255,90,60,.6); background: rgba(255,90,60,.07); }
.pr-card:focus-visible { outline: 3px solid #FF5A3C; outline-offset: 2px; }
.pr-ic { display: grid; place-items: center; width: 42px; height: 42px; border-radius: 50%; background: rgba(255,90,60,.14); }
.pr-ic svg { width: 22px; height: 22px; fill: none; stroke: #FF7A60; stroke-width: 1.7; stroke-linecap: round; stroke-linejoin: round; }
.pr-card.on .pr-ic { background: #FF5A3C; } .pr-card.on .pr-ic svg { stroke: #fff; }
.pr-card b { font: 400 1.35rem/1.15 Gloock, Georgia, serif; }
.pr-t { color: var(--muted); font-size: .92rem; line-height: 1.5; }
.pr-trust { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 12px; margin-top: 28px; }
.pr-trust > div { display: flex; gap: 12px; align-items: flex-start; padding: 16px 18px; border-radius: 16px; border: 1px solid rgba(255,255,255,.1); background: rgba(255,255,255,.02); }
.pr-trust svg { flex: none; width: 22px; height: 22px; fill: none; stroke: #FF7A60; stroke-width: 1.7; stroke-linecap: round; stroke-linejoin: round; margin-top: 2px; }
.pr-trust span { display: grid; gap: 3px; color: var(--muted); font-size: .9rem; } .pr-trust b { color: var(--fg); font-weight: 600; }
@media (max-width: 860px) { .pr-grid { grid-template-columns: 1fr; } .pr-phone { max-width: 260px; } .pr-trust { grid-template-columns: 1fr; } }
@media (max-width: 520px) { .pr-cards { grid-template-columns: 1fr; } }
.pr-phone { display: block; max-width: 300px; } .pr-screen { width: 100%; }