Model Citizens Studio vs Billo
Billo is a marketplace of human UGC creators. We're a done-for-you studio of AI creators: we write, film and check your ads, every month. Here's how the two compare, side by side.
| Billo | Model Citizens Studio | |
|---|---|---|
| Who makes the video | A human creator from their network | One of our AI creators, the same face and voice every time |
| Starting cost | Videos from $99; packs start at $1,000 | $197 for 5 videos; monthly from $497 with still ads |
| Turnaround | 7–12 business days, after you ship the product | 72 hours after you approve the scripts; nothing to ship |
| Free sample | No | Yes: a sample ad for your product in about a minute |
| Usage | Rights passed to the brand | Yours to keep, any channel, no time limit |
| If you don't like it | Their own guarantee terms | We remake it free or refund that ad |
Billo details are from their public pages as we read them on 4 Nov 2026; check them before you decide: billo.app/pricing · billo.app. Prices change; tell us if anything here is out of date and we'll fix it.
Which is right for you?
Billo is the better fit if you need real people using your product on camera, or a product only a person can demonstrate. Choose us for speed, a fixed monthly price and a consistent face for your brand.
Prices
- Ad Pack$197 one-off5 videos
- Creative Starter$497 a month10 videos + 10 still ads
- Creative Growth$1,497 a month30 videos + 30 still ads, 2 creators
- Creative Scale$2,997 a month60 videos + 60 still ads
Every plan: videos and still ads are yours to keep on any channel, and if you don't like a finished ad we remake it free or refund it. Cancel monthly plans any time. See every plan
Extra languages: $49 per language per video, for Spanish, French, German, Portuguese or Italian. Spanish is included on Creative Growth and Creative Scale. Choose them when you approve the script.
See your own product first
Paste your product link and one of our creators holds it in a sample ad in about a minute. Free, no card.
Get a free sample ad