Model Citizens Studio
Pricing

A price per video. Not credits.

Every plan gets finished, checked 15-second ads with your product in a creator's hands: scripts written for you, captions, and yours to keep. US dollars, shown in your own currency at checkout.

Ad Pack

One-off
$197one-off$39.40 a video
  • 5 UGC videos, 15 seconds each
  • One creator on camera, holding your product
  • Scripts written for you, approved by you
  • A different hook on every video
  • One round of changes
  • Don't like a finished ad? We remake it free, or refund that ad
  • Yours to keep, on any channel, no time limit

Starter

Monthly
$297a month$29.70 a video
  • 10 new UGC videos every month
  • Any of our creators, on any video
  • A different hook on every video
  • Catalog Autopilot or your own brief
  • One round of changes per video
  • Don't like a finished ad? We remake it free, or refund that ad
  • Cancel any time
Most popular

Growth

Monthly
$597a month$23.88 a video
  • 25 new UGC videos every month
  • Everything in Starter
  • Test several creators on the same product
  • Room to test hooks every week
  • Don't like a finished ad? We remake it free, or refund that ad
  • Yours to keep, on any channel, no time limit
  • Cancel any time

Pro

Monthly
$1,197a month$19.95 a video
  • 60 new UGC videos every month
  • Everything in Growth
  • Our lowest price per video
  • Enough for every product in a small catalog
  • Don't like a finished ad? We remake it free, or refund that ad
  • Yours to keep, on any channel, no time limit
  • Cancel any time

Not sure yet? Get a free sample ad made with your own product, in about a minute. No card.

Want to choose your creator first? Browse the creators and build your order.

Every plan

What you get, whichever you choose.

15-second vertical videos9:16 for TikTok, Reels and Shorts, with captions, plus clean versions for your own edits.
Scripts written for youFrom your product page or brief, a different hook on every video. You approve them first.
Your regular creatorSame face, voice and accent every month, from 21 creators in the US, UK and Australia.
Checked before deliveryEvery ad is checked by us for the product, the sound and your claims before it reaches you.
Remade free, or refundedDon't like a finished ad? We remake it free, or refund that ad. Full refund before production starts.
72 hoursScripts within 24 hours; finished videos within 72 hours of your yes.
Labeled, platform-safeA small AI label on every ad. Creators present your product; they never pose as customers.
Yours to keepPaid and organic use on any channel, with no time limit, even after you cancel.
Five more languagesSpanish, French, German, Portuguese or Italian, $49 per language per video.
Compared

What a video really costs.

DIY AI tools price in credits; a take you don't like costs more credits to redo. Human creators price per video, plus shipping and weeks of waiting.

DIY AI ad toolsHuman UGC creatorModel Citizens
To startA monthly plan, often with a card-required trialOften a minimum spend (about $1,000 on the biggest marketplace)$197 for 5, one-off. Or a free sample
Per finished videoDepends on credits and re-takesAbout $99–$250+$39.40 down to $19.95
Your timeWriting, choosing takes, fixingBriefing, shipping, chasingFive minutes, then approve
Unused allowanceCredits often expirePrepaid balanceNo credits. A set number of videos
CancelVariesVariesAny time, from your account

Typical figures from public pricing pages and reviews, read November 2026. In detail: vs Arcads · vs Creatify · vs Billo. Work out your own numbers with the cost calculator.

Billing questions

Straight answers.

What happens after I pay?

Stripe takes you to your account. Add your product link and choose a creator (if you picked them on the home page, they're already filled in), plus anything we must or mustn't say. Scripts arrive within 24 hours, and your videos within 72 hours of your yes.

How do I cancel?

From your account: Manage billing, then Cancel. Your plan runs to the end of the month you've paid for, and every video you've had is yours to keep. The Ad Pack is one-off and never renews.

Do unused videos roll over?

A monthly plan's videos refresh on your renewal date. If you need more sooner, add an Ad Pack, or move up a plan at any time from your account.

Can I change plans?

Yes, any time, from your account. Stripe works out the difference for the rest of the month.

What if I don't like an ad?

Changes to the scripts are free before anything is made. If you don't like a finished ad, we remake it free or refund that ad. Before production starts, you can have a full refund.

What currency will I pay in?

Prices are in US dollars; Stripe shows the total in your own currency at checkout.

Is there a free trial?

Better than a trial: a free sample ad made with your own product in about a minute. No card and no sign-up. Make yours.

Photographer or partner plans: see every business plan.